Green Building Materials Term Paper Example | Topics and Well Written Essays - 1250 words

Green Building Materials - Term Paper Example A green building utilizes resource like energy, water, land, materials etc more efficiently than traditional buildings. Moreover, a special emphasis is given in ensuring occupant health and in reducing wastage and environmental degradation. The resources like recycled materials, renewable resources, salvaged building materials, some durable materials etc come under the green building materials. Today, billions of tons of raw materials are used for the construction activities every year, and that has resulted in extensive depletion of non renewable natural resources throughout the world. In this regard, renewable green building materials have become a necessity in conserving the declining non-renewable resources. According to Howe and Gerald (2010, p. 232), in traditional construction, a large amount of construction and demolition (C&D) wastes are getting disposed in the landfills every day. In green building practices, salvaged or recycled materials are used which contribute in bette r waste management. Some of the traditional building materials produce toxic chemicals which are harmful to human health. There is also massive carbon foot print production during various construction and operation process within the buildings. The use of green building materials in construction can maximize efficiency and minimize wastage, and it offers a healthy place to live with less impact on environment. Green building materials have several advantages that make them more favourable to be used in construction than the traditional building materials. To be specific, green building materials are of low cost, environmentally friendly, and safe in several respects. To begin with, when compared to traditional building materials, green building materials offer several financial benefits. Construction of green building does not necessarily need to be expensive. Some of the green products are available at a cost less than or equal to that of traditional

Dr Pepper (one of the sodas) Research Paper Example | Topics and Well Written Essays - 250 words

Dr Pepper (one of the sodas) - Research Paper Example These strategies are as follows;- The company has focused on advertising the product to the Hispanic community mostly since they are the primary consumers of carbonated soft drinks. They do so by sponsoring events for instance they sponsored 15TH annual Latin Grammy’s hence creating a good public image. It led to the increase of 23% sales in the following year. Dr. Pepper grew in different categories by leveraging its distribution agreement for third party brands such as Vita coconut water. In the first parts or quarter of the year after using this strategy, the volume of sales increased by 8% due to the new distribution strategy. The project is important in the sense that, it shows the creativity the producer of this project had in mind. In this Charles Alderton while working in an old corner store in Texas came up with the brilliant idea to start up this project. Therefore, the project is important in the sense that it explains the merits that one will get from being innovative. Marketing strategies is another important section of this project. The innovator of Dr. Pepper soft drink ensured that he has adequate marketing strategies to win customers loyalty in the industry. From the marketing strategies that Charles Alderton employed in marketing this product, one can be able to learn how to attract efficiently and retain clients in the business. Therefore, with the innovation techniques drawn from the project, I can be able to come up come up with other new more business ideas that will be a success in the marketing industry. Besides, through proper channel selection as well as good marketing strategies I have learned how one can win customer’s loyalty and at the same time retaining them to your